Projects/P—07

Urban identity & green framework

City of Migratory Birds / Nine Public Squares

Nine bird-themed public spaces turn Kostanay’s migratory routes and lake systems into a new urban identity.

PlaceKostanay, KazakhstanYear2024StatusUrban concept & branding strategy
Urban brandingGreen frameworkPublic spaceBird habitatsPhased strategy
City of Migratory Birds green framework and nine-square system for KostanayUrban identity & green frameworkP—07
PROJECT POSITION
A city identity becomes meaningful when it grows from a real ecological system rather than a graphic symbol.
System

Nine public squares linked by green pedestrian and cycling corridors

Ecological basis

Regional lakes, landscapes and migratory bird routes

Functions

Sport, culture, play, contemplation, water and environmental education

Long-term element

Birdwatching park on the Tobol River

P—07

Urban identity & green framework

01

An existing ecological identity

Kostanay already has a strong natural foundation. Lake systems, regional landscapes and migratory routes form an ecological framework that has remained largely separate from the everyday image of the city.

02

Nine species, nine scenarios

Each square is linked to a bird native to the region. Its behaviour, habitat, colour and movement are translated into a social programme, material palette, planting strategy and recognisable spatial module.

03

A network rather than a collection

The squares are connected through green walking and cycling corridors and integrated with existing parks. The result is a continuous urban system with different functions but one ecological logic.

04

Identity as development strategy

The concept combines urban branding with environmental education, tourism and everyday public life. The birdwatching park on the Tobol River becomes the final element in a phased green framework.

01 / Identity02 / Migration03 / Network04 / Public life05 / Education06 / Green mobility

PROJECT PRACTICE / WORK WITH OLGA

Bring a complex site into focus.

For clients, developers, cultural institutions and design teams that need a strong spatial idea grounded in place, climate and public value.

01

Concept & creative direction

Architectural concept, competition narrative and a coherent design position across scales.

02

Site & territory strategy

Reading the land, programme, climate and stakeholder conditions before form is fixed.

03

Design review & advisory

An independent critique of a project’s idea, spatial logic, environmental value and communication.

04

Project storytelling

A clear visual and verbal narrative for clients, juries, partners, publications and public dialogue.

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